The more technological our world becomes the more human our stories need to be. My passion is creating brand and human interest stories, events and campaigns that open minds, inspire participation, and compel action.
– Jerelyn Craden, OneSmartMarketer
As an award-winning broadcast, marketing/advertising writer, event coordinator and promoter, novelist and humor columnist, I will tell you this: It’s all about story. Your story. And how every element of your story needs to viscerally engage your audience.
How strong is your brand story? Does it inspire participation? Loyalty? Action?
Branding. Advertising/Marketing Plans & Campaigns: Print ads, radio spots, marketing materials: (scripting, voicing, production), web/blog content, direct mail, speeches, press releases. Live Events: Festivals, Trade Shows, Galas, Conferences, Product Launches, Experiential Brand Exhibits, (development to delivery). Sponsor and Volunteers Recruitment and Relationship Building.
Jerelyn also writes feature articles and a humor column for newspapers and magazines.
OneSmartAd, our Radio Production Team write and produce radio spots – concept to finish – for businesses, events, media and ad agencies.
NEWS: Colourfest 2011, branded, developed, coordinated and promoted by Jerelyn Craden, OneSmartMarketer, received (2) 2012 achievements awards from Festivals and Events Ontario, the most prestigious events and festivals organization in the province. Categories: BEST PROMOTIONAL CAMPAIGN (under $100,000); BEST NEW EVENT OR FESTIVAL (under $100,000)
Need help telling your story?
Contact Jerelyn at email@example.com